This is a summary of the ideas discussed during the meeting.

The main goal of on-line marketing is to drive qualified traffic to your conversion website. To maximize the return on your investment, take advantage of the synergy between multiple marketing actions. So, use as many channels as you can handle efficiently:

• Search engines
  
  • Paid search positioning
  • Organic search results
    
• Advertising
  
  • Directories
  • Pay for action (lead, sale)
  • Pay for visibility
    
• Social marketing
  
  • Your own blog
  • Business networking sites
  • Social networking sites
  • Other social media
  • Niche websites and publications
    
• E-mail marketing