Is your business local? Then you should ad local search to your on-line marketing arsenal. Google's Local Business Centre is a great place to start. Your local business listing appears when searches are made in Google maps or Google web.

In addition, Google is now offering a dashboard of information to small businesses who verify their company's listing. The dashboard includes customized stats about repeated visitors, top search queries, what terms your site is raking well for, and so on. Whithout being too overwhelming, the dashboard provide a quick look over your website situation and areas that need improvement. Data can also be used to create targeted paid campaigns with better returns.

Have you used Google Local  Business Centre so far? What tips come to your mind?