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How to decrease shopping cart abandonment rates? | |
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TeamBiz Editor | Posted Jul 14, 2009, 12:12pm A recent study conducted by
PayPal in June, found 45% of US online shoppers had abandoned shopping carts multiple times in just three weeks. The average cost of abandoned goods in those shopping carts was $109 and the top reason why
on-line buyers abandon their carts is high shipping costs is (46% of respondents).
Other reasons for abandonment are comparison shop (37%) while 27% left to search for a coupon, 23% found the item unavailable at checkout and 22% couldn't find customer support.
Do you have an on-line store? What helpful methods have you found to improve customer experience and increase
your sales?
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Michele Poulin | Posted Nov 11, 2010, 4:09pm Depending on the type of shopping cart system you might consider inserting an exit survey when someone clicks away from the shopping cart. A few key questions might help understand why your online visitors are abandoning their shopping cart on your online store.
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