Working together could be to your advantage

I was at a networking meeting recently, chatting with a book-keeper and a virtual assistant.  I suggested to them that they consider doing some joint marketing as they have the same target market but are in non-competing businesses.  I left them talking together as ideas started coming thick & fast!

Stop wasting your time with social media

If you have no precise marketing strategy, or even a simple set of marketing goals, social media participation will only serve as a glorious way to highlight that your business is precisely like every other business that says they do what you do. (That’s a nice way of saying you are doomed to compete on price.)

How to write an article that will generate traffic

Learning how to write an article for online promotional purposes is important for anymore wanting targeted traffic for their business. Writing articles may involve more labor than other methods of advertising but nothing is more effective. When you have published articles circulating around on the internet it helps to build credibility for you the author and traffic for your business. When you write an article however there are certain things you must do to make sure your efforts are effective.

Be a small talk survivor this Holiday party season!

Does the thought of attending one more open house, business event, or social gathering this holiday season make you want to throw yourself overboard?

You are not alone. Many people become nervous or apprehensive when meeting new people and starting new conversations.

7 reasons why to give business Christmas gifts this year

It is tempting this yuletide, after a difficult trading year, to forgo the traditional Christmas gifts for clients and staff. But you do so at the risk of appearing at best like Ebeneezer Scrooge, and at worst, simply ungrateful. Here are seven reasons why to give business gifts this Christmas.

The top three local business holiday marketing tips for tough times

The holiday shopping season is upon us, but the current downturn in the economy leaves less room for holiday cheer. Shoppers may be spending less money as a result of the tight economy, but they will definitely be spending money this holiday season.

This means it is more important than ever to know how to market your business more effectively to avoid missing out on sales.

Video & Web Conferencing: How to determine which features will benefit you the most

Web and video conferencing technology is becoming more sophisticated with each passing day. A few years ago it was a novelty just to talk with someone online, and view his or her image at the same time. Today web conferences bring together entire companies in complex interaction that rivals live face-to-face meetings. How you might benefit from the latest developments in web conferencing depends on your particular needs. Here are a few points that you should consider.

Effective ways in building trust

Whether you are a group leader, or a storeowner, or even an ordinary man walking down the street, one thing is for certain: people don't trust you. Why should they? They don't even know who you are. Life experience (not to mention ghastly news coverage) has warned them not to be naïve about life or about strangers that they meet.

What mobile marketing can do for your company

For a long time the Internet was a marketing wonderland. Companies simply went online and created undistinguished websites that they could then drive traffic to. But as with most things, the market became too crowded, competition increased. These days marketing your product on the Internet is harder than ever before. Not only do you have to make sure that you have a topflight website, but you also have to see to it that your site is SEO optimized and that it appears near the top on all search engine result pages.

How to avoid being a copycat

I think the reason there seem to be so many copycats out there, is that it does takes real effort to come up with an offering that is different to what’s available already.  It’s so much easier to just cut and paste and hope no-one notices.  But we do notice!  And these people don't do themselves any favours by engaging in such slap dash, lazy behaviour.  After all, if they can’t be bothered to work at presenting their business, how do we know if they can be bothered to provide good service to their customers?