Articles on Marketing
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Determining why your lead generation campaign might have failed
Author: Karen Fischer
What are you doing for lead generation in your business? Is it the direct mail campaign you sent out that a marketing company convinced you was the right thing to do? Is it the trade show you attended and you are asking yourself why you spent over 10K and did not recoup your costs through new sales? It may even be that telemarketing campaign you had an outside firm perform and your sales reps told you that the leads were not good? If you have...
What’s your story?
Author: Ian Brodie
In the world of espionage they call it your “legend”. In drama, it’s a character’s “backstory”. In marketing we often call it a “persona”.
In essence, it’s the stories about you, your history, your experiences which uniquely qualify you to do the things you claim you can do. The things that give credibility to your services.
Business networking skills for the home based business owner
Author: Debra Fine
Venturing out to do “networking” becomes even more challenging when you are a home-based businessperson. As a home base business owner myself, I understand the challenges. Most of our human interaction is via the Internet, telephone of fax. We become unaccustomed to interacting face to face, especially with people we don’t know.
Easy methods to jumpstart a joint enterprise
Author: Nicky Smart
Joint ventures are one of probably the most efficient methods to broaden your consumer base and improve your revenue margin. This advertising technique provides the greatest bang for the marketing dollar simply because it capitalizes around the expertise and consumer loyalty that other, much more established businesses have currently created.
Why having a strategy and building a foundation are important
Author: Karen Fischer
Have you ever been approached by someone saying they can develop a website or a marketing brochure for you for what you truly believe is a reasonable price. You then have them develop the site or brochure and then you still wonder why people are not visiting your site and you have 5000 brochures in the closet that your sales force or channels never use?
No Red Flags - Minimizing Mixed Messages
Author: Anthony Lindan
What's your natural reaction when you see a red flag? To stop. That's exactly what your audience does. They stop connecting with you. We communicate through three channels - verbal (our words) vocal (quality and sound of our voice) and visual (non-verbal messages).
Public speaking tips - 4 ways to avoid presentation disasters
Author: Dr. Sandra Folk
If you're out there looking for funding, I'll bet you're having a difficult time. The changing economy has made of world of difference in finding cash from angel investors for a start up.
Give What You're Asking For & More!
Author: Anthony Lindan
Have you ever stopped and really considered what you're asking from your audience? Quite frankly, we expect a lot from an audience. The fact we put such a heavy burden on our audience actually impedes our ability to an effective communicator. For example, even in a simple conversation, you're asking your audience to: give you their time, pay attention, be interested in your message, be an active participant in the conversation...
The ten essentials of networking
Author: Maureen Moore
Networking is a well-recognized method for developing sales, job opportunities, personal contacts based on referrals, introductions, and mutual benefit. Networking is an important aspect of business communication, whether it is done face-to-face at meetings and workplace gatherings, or by other methods such as phone, email, and, increasingly, social and business on-line networking techniques.
How to add humor to your presentations
Author: Karen Susman
With all the jokes on the internet, the temptation is to foist gags gathered in your e-mail box on your audience. Very few of us are comedians or good joke tellers. Can you spell "painful?" You don't have to be funny to add a dollop of humor to your presentations. Try these nine ways to make you and your message memorable.
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