Content Rules

By Ann Handley, C.C. Chapman

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By Joseph Jaffe

Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople.

Networking for People Who Hate Networking: A Field Guide for Introverts, the Overwhelmed, and the Underconnected

By Devora Zack

This book shatters stereotypes about people who dislike networking. They’re not shy or misanthropic. Rather, they tend to be reflective—they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because they’ve been told networking is all about small talk, big numbers and constant contact, they assume it’s not for them.

The Fine Art of the Big Talk: How to Win Clients, Deliver Great Presentations, and Solve Conflicts at Work

By Debra Fine

Important discussions at the office — whether asking for a raise and promotion, or telling an employee that there’s a problem with his or her performance—are often difficult and easy to put off. We all know what it’s like to avoid these “big talk” conversations, and how the longer we procrastinate, the harder it is when we finally confront the issue. In The Fine Art Of The Big Talk: How to Win Clients, Deliver Great Presentations, and Solve Conflicts at Work conversation guru Debra Fine shows us how to handle the most uncomfortable office interactions and achieve what we want in each situation.

Hiring Your First Employee: A Step-By-Step Guide

By Fred Steingold

Hiring anyone can be intimidating -- but this is especially true if you're considering hiring your first employee. A new level of laws and regulations kick in, not to mention all the costs involved.

Fortunately, Hiring Your First Employee provides a complete, easy-to-read overview of hiring an employee, as well as legal and practical advice at every step.

Friends with Benefits: A Social Media Marketing Handbook

By Darren Barefoot, Julie Szabo

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.

Free: The Future Of A Radical Price

By Chris Anderson

In Free, Chris Anderson makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.

The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success

By Frank Rumbauskas

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.

Great Webinars: How to Create Interactive Learning That Is Captivating, Informative and Fun

By Cynthia Clay

Great Webinars provides a structured approach to designing and delivering web workshops that replicate the engagement and interactivity of the classroom experience in a virtual setting. Beginning with an understanding of your audience and your objectives, the book demystifies the web conference technology, and shows how to use your platform to maximize interaction and collaboration. Great Webinars will help you create memorable, collaborative, and truly engaging web workshop experiences.

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

By Kim Dushinski

Focusing on a concept that is rapidly integrating into the daily lives of consumers - locally, nationally, and globally - this handbook presents a detailed examination of mobile marketing. Based on 20 years of experience in the field, this reference proves that this cost-effective strategy can be used successfully by businesses of any size.