Hiring Your First Employee: A Step-By-Step Guide

By Fred Steingold

Hiring anyone can be intimidating -- but this is especially true if you're considering hiring your first employee. A new level of laws and regulations kick in, not to mention all the costs involved.

Fortunately, Hiring Your First Employee provides a complete, easy-to-read overview of hiring an employee, as well as legal and practical advice at every step.

Friends with Benefits: A Social Media Marketing Handbook

By Darren Barefoot, Julie Szabo

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.

Free: The Future Of A Radical Price

By Chris Anderson

In Free, Chris Anderson makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.

The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success

By Frank Rumbauskas

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.

Great Webinars: How to Create Interactive Learning That Is Captivating, Informative and Fun

By Cynthia Clay

Great Webinars provides a structured approach to designing and delivering web workshops that replicate the engagement and interactivity of the classroom experience in a virtual setting. Beginning with an understanding of your audience and your objectives, the book demystifies the web conference technology, and shows how to use your platform to maximize interaction and collaboration. Great Webinars will help you create memorable, collaborative, and truly engaging web workshop experiences.

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

By Kim Dushinski

Focusing on a concept that is rapidly integrating into the daily lives of consumers - locally, nationally, and globally - this handbook presents a detailed examination of mobile marketing. Based on 20 years of experience in the field, this reference proves that this cost-effective strategy can be used successfully by businesses of any size.

Get Connected: The Social Networking Toolkit for Business

By Starr Hall and Chadd Rosenberg

Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today's hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry-investing nothing more than minutes a day!

The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

By Paul Chaney

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

Instant Turnaround

By Henry Paul

Imagine a company where people are excited about coming to work and giving their best efforts every day. In this innovative and engrossing business parable, Harry Paul and Ross Reck show managers at all levels how they can immediately and easily increase productivity by tapping into the discretionary effort of the people who work for them. Starting from the most basic aspect of business reality - that people intentionally regulate the amount of effort they put into their jobs based upon how they feel they're being treated - the authors point out that the most important part of the job of every manager, team leader, supervisor, and executive is to treat people in such a way that they become excited about applying all their discretionary effort toward performing their jobs.

So What?: How to Communicate What Really Matters to Your Audience

By Mark Magnacca

It’s tough, but true – the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun!