Topic: On-line Business

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How to write an article that will generate traffic

Author: TJ Philpott


How to write an article that will generate trafficLearning how to write an article for online promotional purposes is important for anymore wanting targeted traffic for their business. Writing articles may involve more labor than other methods of advertising but nothing is more effective. When you have published articles circulating around on the internet it helps to build credibility for you the author and traffic for your business. When you write an article however there are certain things you must do to make sure your efforts are effective.

Posted on December 21, 2009 in Marketing, On-line Business

Online marketing - Don't forget the small things

Author: Mike L Rynchek


Online MarketingIn the ever changing and demanding world of online marketing and e-commerce, general website maintenance is often overshadowed by big buck industry terms such as Search Engine Optimization and Pay Per Click. While these are proven strategies to increase site traffic and conversion, online marketers all to often wear blinders when it comes to their day-to-day marketing strategies. Here are some important website maintenance pointers to keep in mind when developing your online marketing strategy.

Posted on September 7, 2009 in Marketing, On-line Business

10 Proven methods to decrease your shopping cart abandonment rate

Author: Eric Leuenberger


10 Proven methods to decrease your shopping cart abandonment rate Moving customers through the checkout process effectively is a critical element toward closing any sale online. Providing your customers choose to order directly from your website rather than over the phone, the information you present to them during checkout is ultimately what will help them decide whether or not to complete the purchase..

Posted on July 13, 2009 in On-line Business

Brand considerations when choosing domain names

Author: Aaron Matthew Wall


Brand considerationsChoosing a domain name for a new project can be a little daunting.
All the good names are gone. Once you find something acceptable, you'll have to be sure you can live with it for a long time. And what about the implications for SEO? So many considerations..

Posted on May 1, 2009 in Marketing, On-line Business

Why should I buy from you?

Author: Jonathan Crossfield


The battle to convert site visitors into customers is hotting up and many websites will fail by not understanding the issues that affect customer behaviour. Recent research demonstrated what factors were most important to site visitors when deciding whether to make a purchase. As it became apparent that price was the major factor, and that postage meant online sellers were competing with traditional stores, the issue of an effective price point has become crucial in beating competition.

Posted on April 17, 2009 in Marketing, On-line Business

Google local business optimization - How to increase your Google local business results

Author: Bryan Ong


Google local business Google’s local business listings is a great opportunity to get yourself up in the rankings of Google for your relevant geographical keywords much easier and quicker than Search Engine Optimisation (SEO) and the best thing of all, it is free!
Here are some proven techniques/ways that you can use to get your website successfully on the local business listings:

Posted on April 9, 2009 in Marketing, On-line Business

Running an online business? Don't make these mistakes

Author: Aaron Lee


Celebrate 1. Not having a well prepared business plan

You can pretty much define a business plan as a resume for your business idea in mind. Some may say it’s like your company’s calling card. When you need money to start your business, or when you need an office space, your business plan is what will do most of the talking to convince your investors / lenders or property managers to believe in your business and give you what you need.
Posted on March 20, 2009 in On-line Business

The best online marketing strategy

Author: Kevin Kielty


One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market.

Posted on March 10, 2009 in Marketing, On-line Business

Why you should be using email marketing

Author: Jason F. VandeBoom


why you should be using e-mail marketingEmail Marketing succeeds as a form of direct marketing because compared to printed mail or printed newsletters it delivers immediate results, statistics are easily tracked, and it is inexpensive. Email marketing not only receives quicker response rates, it also saves a significant amount of time.

Posted on February 26, 2009 in On-line Business

Pay per click checklist: how to make PPC advertising work

Author: Kimberly A. Judd


Pay Per Click ChecklistEven if you rank number one in the search engines for a specific keyword term, you’re not doing all you can to maximize the probability that searchers will select your listing. There are, after all, nine other optimized webpages listed on the same page, any one of which could catch your potential customer’s eye.

Posted on February 24, 2009 in Marketing, On-line Business

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