Friends with Benefits: A Social Media Marketing Handbook

By Darren Barefoot, Julie Szabo

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.

Free: The Future Of A Radical Price

By Chris Anderson

In Free, Chris Anderson makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.

The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success

By Frank Rumbauskas

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.

Great Webinars: How to Create Interactive Learning That Is Captivating, Informative and Fun

By Cynthia Clay

Great Webinars provides a structured approach to designing and delivering web workshops that replicate the engagement and interactivity of the classroom experience in a virtual setting. Beginning with an understanding of your audience and your objectives, the book demystifies the web conference technology, and shows how to use your platform to maximize interaction and collaboration. Great Webinars will help you create memorable, collaborative, and truly engaging web workshop experiences.

Get Connected: The Social Networking Toolkit for Business

By Starr Hall and Chadd Rosenberg

Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today's hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry-investing nothing more than minutes a day!

The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

By Paul Chaney

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

By Tom Funk

Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.

Do It Wrong Quickly, How the Web Changes the Old Marketing Rules

By Mike Moran

For decades, marketers have been taught to carefully plan ahead because “you must get it right–it’s too expensive to change.” But, in the age of the Web, you can know in hours whether your strategy’s working. Today, winners don’t get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly…then fix it, just as quickly!

Click: Ten Truths for Building Extraordinary Relationships

By George C. Fraser

Does the thought of networking make you cringe?

In this book you will find ten simple principles that will dispel your dread of networking forever and reveal a proven path to success and happiness. Imagine mastering the skills to create an extraordinary marriage, lifelong friendships, or powerful and enriching business relationships. That is what awaits you in Click: the tools to tap into the richest resource on the planet--other people--no matter how hard it's been for you to do so in the past.

The E-myth Revisited

By Michael E Gerber

In a totally revised edition of his groundbreaking bestseller The E-Myth, Gerber completely revolutionizes the idea of starting, growing, and maintaining a small business.