Hiring Your First Employee: A Step-By-Step Guide

By Fred Steingold

Hiring anyone can be intimidating -- but this is especially true if you're considering hiring your first employee. A new level of laws and regulations kick in, not to mention all the costs involved.

Fortunately, Hiring Your First Employee provides a complete, easy-to-read overview of hiring an employee, as well as legal and practical advice at every step.

Shoptimism: Why the American Consumer Will Keep on Buying No Matter What

By Lee Eisenberg

Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side."

Instant Turnaround

By Henry Paul

Imagine a company where people are excited about coming to work and giving their best efforts every day. In this innovative and engrossing business parable, Harry Paul and Ross Reck show managers at all levels how they can immediately and easily increase productivity by tapping into the discretionary effort of the people who work for them. Starting from the most basic aspect of business reality - that people intentionally regulate the amount of effort they put into their jobs based upon how they feel they're being treated - the authors point out that the most important part of the job of every manager, team leader, supervisor, and executive is to treat people in such a way that they become excited about applying all their discretionary effort toward performing their jobs.

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

By Tom Funk

Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.

All For One: 10 Strategies for Building Trusted Client Partnerships

By Andrew Sobel

Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers - from consulting firms to large banks - to confront a series of difficult challenges:

How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee

By Lawrence L. Steinmetz , William T. Brooks

This one-of-a-kind sales guide shows you how to find the competitive advantage that lets you sell at higher prices. Plus, it presents proven strategies for selling based on value rather than price, how to price products or services correctly in the first place, how to withstand pressure to cut prices, and how to put it all together into a sales strategy that keeps you profitable.

Buyology: Truth and Lies About Why We Buy

By Martin Lindstrom

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.

Why Customers Really Buy

By Linda Goodman

Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Traditional market research is outmoded and counterproductive because old methods measure rather than inform. They generate predictable answers that confirm preconceived assumptions.

Bids, Tenders and Proposals: Winning Business Through Best Practice

By Harold Lewis

This unique book is a practical guide to winning contracts and funding through competitive bids, tenders and proposals.

Written in a crisp, accessible style using examples and checklists, it explains how to create bids that are outstanding in both technical quality and value for money. This fully updated third edition extends the scope and content of the book to make it an even more useful and practical guide to successful tendering.

Winning Either Way: Successfully Negotiate Just about Any Situation in Life

By Peter R. Garber

There are no sure bets in life. To succeed in life, we need a philosophy - a mindset - a way of looking at things from a different perspective. Winning Either Way teaches you how to look at the world through a different lens and to move away from the win/lose perspective that is so common, finding ways to get something that is of value to you in just about any situation.