But Are You Making Any Money?: Stop Being Busy and Start Creating Cash

By Marley Majcher

But Are You Making Any Money? teaches entrepreneurs how to double their income (and work less!) by using a proven, specialized method of job costing that's so simple, fast, and effective, even those creative types who hate numbers will be thrilled to put it into practice.

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By Joseph Jaffe

Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople.

Networking for People Who Hate Networking: A Field Guide for Introverts, the Overwhelmed, and the Underconnected

By Devora Zack

This book shatters stereotypes about people who dislike networking. They’re not shy or misanthropic. Rather, they tend to be reflective—they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because they’ve been told networking is all about small talk, big numbers and constant contact, they assume it’s not for them.

Hiring Your First Employee: A Step-By-Step Guide

By Fred Steingold

Hiring anyone can be intimidating -- but this is especially true if you're considering hiring your first employee. A new level of laws and regulations kick in, not to mention all the costs involved.

Fortunately, Hiring Your First Employee provides a complete, easy-to-read overview of hiring an employee, as well as legal and practical advice at every step.

Shoptimism: Why the American Consumer Will Keep on Buying No Matter What

By Lee Eisenberg

Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side."

Instant Turnaround

By Henry Paul

Imagine a company where people are excited about coming to work and giving their best efforts every day. In this innovative and engrossing business parable, Harry Paul and Ross Reck show managers at all levels how they can immediately and easily increase productivity by tapping into the discretionary effort of the people who work for them. Starting from the most basic aspect of business reality - that people intentionally regulate the amount of effort they put into their jobs based upon how they feel they're being treated - the authors point out that the most important part of the job of every manager, team leader, supervisor, and executive is to treat people in such a way that they become excited about applying all their discretionary effort toward performing their jobs.

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

By Tom Funk

Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.

All For One: 10 Strategies for Building Trusted Client Partnerships

By Andrew Sobel

Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers - from consulting firms to large banks - to confront a series of difficult challenges:

How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee

By Lawrence L. Steinmetz , William T. Brooks

This one-of-a-kind sales guide shows you how to find the competitive advantage that lets you sell at higher prices. Plus, it presents proven strategies for selling based on value rather than price, how to price products or services correctly in the first place, how to withstand pressure to cut prices, and how to put it all together into a sales strategy that keeps you profitable.

Buyology: Truth and Lies About Why We Buy

By Martin Lindstrom

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.